The Chicago Bears and Alice & Wonder officially announced the launch of the Bears x Alice & Wonder limited-edition apparel collection, bringing together Bears fandom and fashion-forward style through exclusive designs created for fans to wear on gameday and beyond.
The Chicago Bears and lifestyle brand Alice & Wonder have officially launched a limited-edition apparel collection. The collaboration blends team pride with fashion-forward styles, offering a mix of women's and unisex items such as crewnecks, cardigans, jackets, graphic tees, and headwear, alongside an expanded youth line featuring baby, toddler, and kids sizing.
The collection went on sale online and at the Bears Pro Shop outside Soldier Field on Friday, November 6, 2026. Items will also be available inside the stadium during the team's Sunday Night Football game against the Tampa Bay Buccaneers on November 8, as well as through Alice & Wonder channels while supplies last.
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