Were you watching, Pohlads?

Writer Zach Koenig argues that the Minnesota Twins' ownership, the Pohlad family, should follow the Milwaukee Brewers' blueprint for sustained fan support and competitiveness. The Brewers won their first World Series in franchise history by defeating the Tampa Bay Rays after eliminating the San Diego Padres and sweeping the Los Angeles Dodgers.

Koenig points out that Milwaukee, despite being a smaller media market than the Twin Cities, outspent Minnesota with a $146.7 million payroll compared to the Twins' $115.7 million in 2026. The piece contends that Brewers owner Mark Attanasio avoids using small-market constraints to justify reduced spending, contrasting this approach with the Twins' ownership.