Back in the 1960’s, there weren’t as many endorsement opportunities for African-American or Latino athletes, no matter how good they were. Minority baseballers had limited choices when it came to TV commercials, often settling for whatever was offered. For the…
During the 1960s, San Francisco Giants legend Willie Mays starred in a public service announcement warning children about the dangers of blasting caps. Produced by the Institute of Makers of Explosives, the commercial regularly aired during Giants television broadcasts to promote safety around demolition and construction materials.
The retrospective also highlighted the limited endorsement options available to minority athletes at the time. Fellow Giants stars Juan Marichal and Willie McCovey represented Saxon Apple Juice and Bel-Air Foods, respectively, while Mays used his platform to urge young viewers to report hazardous explosives to authorities.
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