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UFC CEO Dana White: ‘I want $10 billion after we get out of this deal’

The UFC currently has a lucrative $7.7 billion deal with Paramount, which had experts surprised at its “above market” deal. The massive seven-year contract still runs through 2032, but Dana White is already eying a bigger figure for the next…

By Anton Tabuena · MMA Mania

Published: Friday, 16 October 2026 at 1:00 PM

Key Things to Know

UFC CEO Dana White announced he is targeting a $10 billion media rights deal following the promotion's current contract.
The UFC's existing seven-year media rights deal with Paramount is valued at $7.7 billion through 2032.
White stated his objective over the next five years is to prove the UFC can positively impact Paramount's business.

The Story in 60 Seconds

UFC CEO Dana White stated during an appearance on The Diary of a CEO podcast that he is targeting a $10 billion media rights deal once the promotion's current agreement ends. The UFC is currently bound to a seven-year, $7.7 billion contract with Paramount that runs through 2032.

White claimed that his job over the next five years is to prove the UFC can positively impact Paramount's business to justify the higher figure. MMA Mania's Anton Tabuena notes that rising streaming rights values across major sports could make a future $10 billion target feasible.

Read the full article on MMA Mania

UFC CEO Dana White: ‘I want $10 billion after we get out of this deal’

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