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Crawford: NBA’s potential return to Seattle ‘feels different’ this time

Retired NBA great Jamal Crawford said he has been working as an adviser with the group led by Kraken owner Samantha Holloway in expansion talks.

Published: Friday, 6 November 2026 at 12:25 PM
Crawford: NBA’s potential return to Seattle ‘feels different’ this time
Key Things to Know
  • Jamal Crawford is advising Samantha Holloway's ownership group in their bid to bring an NBA team to Seattle.
  • Holloway's group has emerged as the front-runner with an estimated valuation of around $6 billion.
  • Holloway's company holds a majority share of Climate Pledge Arena, offering a ready-made venue for a team.
The Story in 60 Seconds

Former NBA player Jamal Crawford is working as an adviser with Samantha Holloway's ownership group to help bring an NBA expansion franchise to Seattle. Holloway's group, which includes Melinda French Gates and Amazon CEO Andy Jassy, has emerged as a front-runner for a Seattle franchise with an estimated valuation around $6 billion. Crawford expressed optimism that this effort will finally succeed after 17 years without the SuperSonics.

Holloway's company holds a majority share of Climate Pledge Arena, providing significant leverage as the NBA targets a resolution to its expansion process by late 2026. Other potential expansion candidates include Las Vegas and Mexico City, with Las Vegas bids projected to exceed $10 billion. Crawford is among several former Seattle players supporting Holloway's bid.

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