Dusty May’s persona is transforming the Mavericks’ culture

Dallas Mavericks head coach Dusty May is transforming the team's culture through six games.

By Lorenzo Almanza · The Smoking Cuban

Published: Saturday, 31 October 2026 at 11:00 AM

Key Things to Know

The Smoking Cuban argues Dusty May's positive persona and schemes are transforming the Mavericks' team culture.
Dallas handed the Houston Rockets their first defeat of the season on Friday behind improved team defense.
The writer notes Cooper Flagg has taken on central playmaking responsibilities while ranking among the league leaders in steals.

The Story in 60 Seconds

The Smoking Cuban argues that head coach Dusty May has transformed the Dallas Mavericks' culture following the departure of Jason Kidd. Dallas handed the Houston Rockets their first loss on Friday, demonstrating improved composure, defensive adjustments, and strong team energy under May's positive leadership style.

The writer highlights that May has successfully elevated young talent like Cooper Flagg and Daniel Gafford while empowering Kyrie Irving as a veteran leader. Lorenzo Almanza credits the coach's new defensive schemes and inclusive philosophy with establishing a resilient identity for the franchise's new era.

Read the full article on The Smoking Cuban

Dusty May’s persona is transforming the Mavericks’ culture

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