Marc Stein found life after ESPN. Now he’s running his own NBA business

Longtime NBA insider Marc Stein has successfully built his independent newsletter, The Stein Line, into a thriving media business following his departures from ESPN and The New York Times. Launched on Substack in 2021, the publication currently ranks ninth among the platform's paid sports publications, offering readers proprietary, intel-heavy basketball reporting.

Stein noted that running the business has unlocked his entrepreneurial side, tracking progress through year-over-year daily revenue growth. He has also expanded his coverage team by adding fellow NBA insider Jake Fischer as a twice-weekly contributor in 2024.