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Bears, Alice & Wonder celebrate collaboration with exclusive preview event

The Bears and Alice & Wonder celebrated their collaboration with an exclusive preview event Thursday night, where guests and creators were invited to take a first look at the limited-edition apparel collection ahead of the public launch Friday morning.

Published: Friday, 6 November 2026 at 6:47 PM
Bears, Alice & Wonder celebrate collaboration with exclusive preview event
Key Things to Know
  • The Chicago Bears and Alice & Wonder hosted an exclusive preview event celebrating their new collaborative apparel line.
  • The limited-edition collection includes sweaters, jackets, tees, hats, and children's clothing launching publicly on Friday morning.
  • More than 50 guests attended the event, including the wives of general manager Ryan Poles and coach Ben Johnson.
The Story in 60 Seconds

The Chicago Bears and local lifestyle brand Alice & Wonder celebrated their new limited-edition apparel collaboration with an exclusive preview event on Thursday night. Hosted at the brand's Southport Avenue storefront alongside Peroni Brewery, the gathering gave guests, creators, and team families an advance look ahead of Friday's official public release.

The fashion collection includes sweaters, jackets, hats, and children's items designed for both gameday and everyday wear. Items are available via the Bears Pro Shop online and in person at Soldier Field ahead of the Bears' Sunday night matchup against the Tampa Bay Buccaneers.

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