Chicago Bears Fans Waiting All Night for Good, Better, Best

Jeff Berckes highlights how Chicago Bears fans eagerly anticipate the team's postgame locker room videos featuring head coach Ben Johnson. Following three consecutive primetime victories, supporters often stay up late waiting for the social media team to release footage featuring the post-win chant, "Good, better, best. Never let it rest. Until your good gets better, and your better gets best."

Berckes views these celebration videos as rewarding fan service that completes the gameday experience, allowing fans to watch game ball presentations. Following a Sunday night victory that pushed Chicago to a 7-2 record, cornerback Jaylon Johnson received the game ball as the team entered their bye week.