Free extension for sports fans
Advertisement
Advertisement

How a clash between Inglewood leaders and SoFi Stadium operators hit the ballot

Ballot measures regarding billboards and ticket sales highlight a protracted dispute between Inglewood and its NFL team the Rams.

Published: Friday, 23 October 2026 at 11:00 AM
How a clash between Inglewood leaders and SoFi Stadium operators hit the ballot
Key Things to Know
  • A dispute between Inglewood and SoFi Stadium operators over advertising and reimbursements has reached local election ballots.
  • Measure BB seeks to restrict digital billboards that venues argue threaten their private sponsor exclusivity.
  • A judge invalidated the 2015 development agreement, sparking a $448 million infrastructure reimbursement battle.
The Story in 60 Seconds

A dispute between Inglewood officials and SoFi Stadium operator Stan Kroenke has escalated into legal battles and competing ballot initiatives. The conflict initially began over the city's deal to install 60 digital billboards, prompting local sports venues to sue over sponsor exclusivity concerns. Opponents placed Measure BB on the ballot to restrict advertising on public property, while the city introduced Measure AT to lift the cap on stadium admission taxes.

The fight deepened after a judge ruled the 2015 Hollywood Park development agreement invalid and unenforceable. Kroenke's companies are seeking $448 million in reimbursements for infrastructure improvements, while Inglewood is demanding the return of a $20 million payment made earlier.

Advertisement

Never Miss a Sports Update

Get the latest sports news and top stories from MySportsTab delivered straight to your inbox.

No spam. Just the latest sports news and updates.