Islanders games become new hot spot to make fashion statement as female fans flock to NHL

New York Islanders games at UBS Arena have become a prime destination for fashion-forward female fans showcasing creative game-day looks. Team business operations director Kelly Cheeseman reported a 30 percent growth in the NHL's female audience over the past year, prompting franchise efforts to attract a younger and more diverse crowd by appealing to social media influencers and fashion enthusiasts.

Influential figures, including Islanders captain Bo Horvat's wife Holly Horvat and Isles Styles creator Marina Heinz, highlighted how women are elevating arena style through custom apparel and curated outfits. The organization has supported this trend through upscale team store merchandise and fashionable throwback designs, including reviving the 1990s fisherman jerseys.