By ADAM HATHAWAY RFU chief executive Bill Sweeney believes English rugby needs more Henry Pollocks to boost its flagging profile. Sweeney, who was in Sydney recently, reckons the sport here should take a leaf out of the books of Aussie…
RFU chief executive Bill Sweeney stated that English rugby requires more players like Henry Pollock to raise its public profile. After visiting Sydney, Sweeney suggested that rugby union in England should adopt marketing and promotion strategies used by Australian rules football and rugby league to attract wider audiences.
Sweeney has also contacted boxing promoter Eddie Hearn, who serves as one of Pollock's advisers. The RFU boss reportedly believes Hearn could assist with broader promotional efforts across the sport while developing high-profile talent from clubs like Northampton.
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