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Money-making Nations Championship project carries a cost for fans and players

It was a loose kick, tumbling aimlessly end over end into the All Blacks’ half. Their wing Billy Wallace gathered it and sprinted into midfield, through a gap and on into the Welsh half, only their full-back ahead of him…

Published: Thursday, 5 November 2026 at 7:30 AM
Money-making Nations Championship project carries a cost for fans and players
Key Things to Know
  • Andy Bull argues that the new Nations Championship prioritizes commercial profit at the expense of players and supporters.
  • The tournament concludes with six classification matches across three days at Twickenham to determine the Hemisphere Shield winner.
  • Bull highlights logistical burdens, noting England's 25,000 miles of travel over three weeks across three different continents.
The Story in 60 Seconds

Andy Bull argues that the new Nations Championship prioritizes commercial returns over player welfare, sporting integrity, and spectator experience. Replacing traditional autumn tours, the competition features Six Nations and Sanzaar teams facing off, culminating in a six-game finals weekend at Twickenham to award the "Hemisphere Shield." World Rugby first proposed the tournament in 2018 before financial pressures spurred by the pandemic pushed stakeholders to finalize it.

Bull criticizes organizers for compromises such as punishing travel demands, displaced home venues, and logistical challenges for travelling supporters, who face short-notice match schedules. He contends that high-profile rugby matches carry inherent significance and do not require artificial commercial structures to generate fan interest.

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