How India became one of tennis’s fastest-growing audiences

India has emerged as one of tennis's fastest-growing markets, driven by record television viewership, expanded streaming, and localized Hindi commentary. Wimbledon's Indian viewership surged following deals with Star Sports Network, while the 2024 edition became the country's most watched Grand Slam. The sport's growing popularity has also been boosted by linear television records for the US Open on JioStar.

Despite rising broadcast interest and historic achievements from players such as Rohan Bopanna and Sumit Nagal, domestic challenges persist. India lost its long-running ATP 250 event to Hong Kong in 2024, and competitors frequently face funding issues and a lack of support from national federations.