“Brooks wants to be in LeBron documentary”, “One-sided beef” – LeBron James Fans Unleash On Dillon Brooks After Savage Commercial Trolls 76ers Star

Fans of LeBron James voiced sharp criticism against Phoenix Suns forward Dillon Brooks following a new commercial trolling James. In an endorsement advert for Kalshi, Brooks pitched the fictional "Kingblocker 9000," a device designed to mute any mention of James and his nicknames. A digital billboard for the advert was displayed near Madison Square Garden ahead of James' season debut with the Philadelphia 76ers against the New York Knicks.

Supporters of James mocked Brooks online, characterizing the rivalry as one-sided and suggesting Brooks was attempting to secure a role in a future documentary about James. Meanwhile, media personality Skip Bayless reacted positively to the advertisement, having previously criticized James over reports of a potential "Last Dance" style documentary.