A huge backlash from Aston Villa fans two years ago when their club announced Champions League prices for the 2024/25 season. Prices set from £70 to £82 for season ticket...You can click here to read the full article.
The Mag argues that Aston Villa's Champions League ticket pricing strategy has backfired, pointing to widespread empty seats at Villa Park. The author highlights that only 34,705 supporters attended the home fixture against Fenerbahce on October 14, 2026, which included several thousand away fans. Ahead of the subsequent match against Viking, the writer observed thousands of tickets remaining unsold on the club's official ticketing portal.
According to the piece, ticket prices for non-season ticket holders reached between £89.50 and £99, while season ticket holders were charged £73.50 to £83. The writer notes that club president of business operations Chris Heck previously defended steep pricing by citing the need to generate revenue under financial fair play regulations. However, the author contends that setting prices too high has led supporters to vote with their wallets.
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