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Nine goal contributions in 14 games: 20-year-old stars with Championship rivals after 2026 interest from Sheffield United

Jimmy-Jay Morgan had interest from plenty of clubs earlier in 2026, including Sheffield United. And, he's been quite the hit at his new side.

Published: Friday, 30 October 2026 at 2:26 PM
Nine goal contributions in 14 games: 20-year-old stars with Championship rivals after 2026 interest from Sheffield United
Key Things to Know
  • Jimmy-Jay Morgan has registered six goals and three assists in 14 games for West Brom this season.
  • Sheffield United targeted Morgan in April 2026 before West Brom signed him permanently from Chelsea for up to £4m.
  • The72 argues Sheffield United are left to rue missing out on Morgan given their limited long-term attacking options.
The Story in 60 Seconds

West Brom forward Jimmy-Jay Morgan has recorded six goals and three assists in 14 appearances this season after drawing transfer interest from Sheffield United earlier in 2026. The 20-year-old joined West Brom from Chelsea in a permanent deal worth up to £4 million following a loan spell at Peterborough United. Sheffield United had tracked Morgan in April before he moved to their Championship rivals.

The72 argues that Sheffield United missed an opportunity to secure a long-term frontline talent, noting that current attacking options face issues with age or consistency. Baggies manager James Morrison praised the England Under-20 international's rapid transition to Championship football, while Morgan currently leads division strikers in big chances created.

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