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Apple Will Chase F1 Rights Beyond the US After Debut Season, Stefano Domenicali Says

Apple hasn’t finished its first season as F1’s exclusive broadcaster in the United States, and it already wants more. F1 CEO Stefano Domenicali said Thursday…

Published: Friday, 6 November 2026 at 12:40 PM
Apple Will Chase F1 Rights Beyond the US After Debut Season, Stefano Domenicali Says
Key Things to Know
  • Stefano Domenicali confirmed Apple is interested in acquiring Formula 1 broadcast rights outside the United States.
  • F1 intends to maintain a market-by-market broadcast strategy rather than granting exclusive global rights to one company.
  • Liberty Media CEO Derek Chang noted that Apple's bidding interest helps increase rights fees across global markets.
The Story in 60 Seconds

Formula 1 CEO Stefano Domenicali confirmed during a Liberty Media earnings call that Apple is interested in securing broadcast rights outside the United States. Apple currently holds exclusive US broadcasting rights via Apple TV under an estimated $140 million annual deal. Domenicali stated Apple intends to pursue international opportunities as soon as they open up across global markets.

However, Liberty Media plans to maintain a market-by-market strategy rather than awarding global rights to a single broadcaster. CEO Derek Chang noted Apple's potential bidding presence alone helps drive up broadcast pricing. Most major international broadcast territories remain locked under contracts extending between 2029 and 2032 with networks like Sky, DAZN, and Viaplay.

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