Srixon rethought its whole process for new ZXi RKT metalwoods

Srixon has introduced its new ZXi RKT line of metalwoods following a comprehensive overhaul in its product development process. Dunlop Sports, the parent company of Srixon, Cleveland, and XXIO, shifted its strategic focus to make Srixon its primary brand for metalwoods and irons. According to Tour Engineering Manager Patrick Ripp, the redesign involved establishing a dedicated Tour prototyping team to tailor woods directly to professional players' requirements.

Ahead of its official market release, the ZXi RKT LS+ model has already secured significant victories on professional circuits. Both Shane Lowry and Ryan Fox earned major tournament wins gaming the new driver over the past two months. Additionally, Tour professionals Lucas Glover and Sepp Straka have switched into the new lineup.