Manchester United fans launch online campaign against the club’s sponsors

Manchester United supporters have launched an online campaign targeting the club's commercial partners using the hashtag #BoycottUnited. The digital protest encourages fans to leave negative reviews, email corporate press offices, and post critical comments on sponsors' social media platforms. Front-of-shirt sponsor Snapdragon, whose deal is valued at approximately £60 million per season, has reportedly responded by hiding negative replies on its social channels.

The cyber protest follows growing frustration among supporters regarding the club's ownership, which includes the Glazer family and Sir Jim Ratcliffe. Fans have also expressed dissatisfaction with recent transfer window activity, during which the club spent £150 million on players such as Andrey Santos, Youri Tielemans, and Carlos Baleba, but failed to address key squad depth issues.