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Dana White confused over Max Kellerman’s claim about role in promoting Fury vs. Joshua

Dana White has dismissed Max Kellerman’s claim about how he’d be involved in promotion of Tyson Fury vs. Anthony Joshua.

Published: Sunday, 27 September 2026 at 6:01 PM
Dana White confused over Max Kellerman’s claim about role in promoting Fury vs. Joshua
Key Things to Know
  • Dana White rejected Max Kellerman's claim that he is only assisting Turki Alalshikh personally.
  • White confirmed he is actively involved in promoting the Tyson Fury vs. Anthony Joshua bout.
  • Eddie Hearn claimed initial agreements excluded White from any promotional involvement.
The Story in 60 Seconds

UFC CEO Dana White has expressed confusion over remarks made by commentator Max Kellerman regarding his role in the Tyson Fury vs. Anthony Joshua boxing match. During a recent Zuffa Boxing broadcast, Kellerman claimed White was merely assisting Turki Alalshikh in a personal capacity rather than serving as an official promoter. White rejected the characterization, stating that he is actively promoting the fight.

White's involvement has reportedly generated tension with Matchroom promoter Eddie Hearn, who argued initial agreements excluded White from participating in any capacity. Despite political friction between promoters, the heavyweight showdown between Fury and Joshua is being planned for Cardiff on December 11.

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