Simon King on Stoke City concert wish and raising transfer funds while sticking to principles

Stoke City chief operating officer Simon King has reiterated the club's ambition to bring major music concerts back to the bet365 Stadium to generate funds for transfers. King explained on the Potters Pod podcast that returning to the stadium concert circuit is challenging after a decade-long absence, with the club evaluating low-risk promoter partnerships against high-risk self-funded models that could risk losing £1m if unsuccessful.

Stoke City's commercial revenue has increased from £20m to £24m since King joined in 2022. This growth has been achieved while honoring chairman John Coates' commitment to keep ticket prices affordable, supported by recent investments including a £5m catering upgrade, the Boothen Quarter fan zone, and Ricardo's sports bar.