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Tottenham Hotspur perform U-turn on what they want to be called as the T-word returns

Tottenham Hotspur have changed their mind on how they want to be referred to by the broadcasters after listening to concerns voiced by the fans.…

By Bharad Thirumalai · Spurs web

Published: Friday, 9 October 2026 at 11:10 AM

Key Things to Know

Tottenham Hotspur have reversed their decision banning broadcasters from referring to the club simply as "Tottenham."
A November 2024 brand playbook had previously directed broadcasters to use "Spurs" or "Tottenham Hotspur" instead.
Club leadership reconsidered the decision after listening to concerns voiced by supporters and the Fans Advisory Board.

The Story in 60 Seconds

Tottenham Hotspur have reversed an unpopular branding decision and will once again allow broadcasters and media to refer to them as "Tottenham." The club previously released a brand playbook in November 2024 that instructed broadcasters to avoid using just "Tottenham," preferring "Tottenham Hotspur" or "Spurs" instead.

Following pushback from supporters regarding the historic connection to the local area, club hierarchy listened to feedback shared via the Fans Advisory Board. As part of leaning back into that identity, the phrasing "This is Tottenham" has also been displayed outside Tottenham Hotspur Stadium ahead of home matches.

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Tottenham Hotspur perform U-turn on what they want to be called as the T-word returns

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