Zara launches new Ayrton Senna clothing collection inspired by F1 legend

Fashion retailer Zara has released its first men's clothing collection inspired by three-time Formula 1 world champion Ayrton Senna. Produced in collaboration with Senna Brands, the line focuses on Senna's off-track 1990s style rather than racing suits. The collection has launched online and in stores across several countries, including the United Kingdom, the United States, Brazil, Portugal, and Spain.

Items in the collection feature famous imagery and motifs, including a photograph of Senna and his signature. In the UK, the range includes 13 Senna-branded items priced between £22.99 and £119.00, alongside complementary styled apparel. The release comes amid expanding global licensing partnerships for Senna Brands.