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For gear lovers, it’s the most wonderful time of the year

The competitive golf season is winding down, but for equipment enthusiasts in search of new models, things are just heating up.

By Jack Hirsh · Golf

Published: Wednesday, 14 October 2026 at 9:06 PM

Key Things to Know

Jack Hirsh highlights that the golf equipment-testing and release season is underway for major equipment manufacturers.
Titleist launched the 2027 Pro V1 and Pro V1x balls on Tour at the Baycurrent Classic in Japan.
TaylorMade is expected to push a new iron lineup after recently discounting current P-Series iron models.

The Story in 60 Seconds

Jack Hirsh of Golf.com writes that the fall golf season marks the onset of equipment-testing season as top manufacturers prepare upcoming releases. Titleist has already launched the 2027 Pro V1 and Pro V1x on Tour at the Baycurrent Classic, while Srixon and Mizuno have unveiled new club models for both Tour pros and retail customers.

Hirsh anticipates upcoming gear rollouts, noting TaylorMade appears poised to introduce a new iron lineup after recently discounting previous P-Series models. Additional expectations include anticipated refreshes from Ping's G440 line, alongside upcoming yearly driver releases from Callaway and Cobra.

Read the full article on Golf

For gear lovers, it’s the most wonderful time of the year

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