I can’t leave my house without someone saying ‘Up The Boro’, I know how much this means

Middlesbrough head coach Kim Hellberg shared that he frequently hears the phrase "Up the Boro" whenever he leaves his home or visits local supermarkets. The Swedish manager emphasized that he understands the deep passion of the supporters and views leading the club back toward the Premier League as a major privilege.

Hellberg explained that his own background as an away supporter following IFK Norrkoping helps him relate directly to fan emotions. Reflecting on his humble start coaching in Sweden's sixth division and managing at Hammarby, Hellberg promised to give everything to deliver success to Teesside.