Major kit supplier moves raise a big Adidas question for Celtic

Writer Patrick Sinat argues that recent kit supplier shifts across world football should prompt Celtic to demand higher design standards and better treatment from Adidas. Celtic signed a 10-year contract extension with the German manufacturer in 2025, keeping the partnership intact through at least 2035. However, Sinat highlights ongoing fan frustration with controversial kit designs, including broken hoops and unwelcome black shoulder stripes on recent jerseys.

Sinat also criticizes Adidas for omitting Celtic from a major global club promotional campaign that featured sides like Newcastle United and Fenerbahce. While acknowledging the financial strength of the existing partnership, the writer contends that Celtic should be willing to consider other manufacturers once the current deal concludes if design issues and unequal treatment persist.