Scottish Football Wants To Sell Every Premiership Match To Television – But In Chasing More Money, Are We About To Jeopardise The One Thing That Makes Our Game Special?

The SPFL is reportedly considering making every Scottish Premiership match available to television broadcasters starting in 2029 to boost revenue. Writing for The Celtic Blog, columnist Bhoycie warns that while Scottish football must modernize its broadcasting model, pursuing television deals could undermine the league's high stadium attendance per capita.

The writer argues that matchday revenue and stadium atmosphere remain crucial to the financial survival of clubs outside Celtic and Rangers. While defending Sky Sports from accusations of solely undervaluing the league due to a lack of competing bidders, Bhoycie urges the SPFL to protect traditional matchgoing supporters when structuring future media rights.