Bloom reiterates Hearts’ title ambition ahead of Celtic Park return

Hearts investor Tony Bloom has reiterated his target for the club to win the Scottish Premiership within a decade, speaking ahead of Sunday's return to Celtic Park. Hearts narrowly missed out on the title on the final day of last season after losing to Celtic. Bloom completed a near £10m investment in the club last summer, granting them exclusive Scottish access to his Jamestown Analytics network.

Despite losing manager Derek McInnes and several key players over the summer, Hearts appointed head coach Wouter Vrancken and signed replacements such as Calvin Miller. Hearts currently sit third in the Scottish Premiership, five points behind leaders Celtic, and have also advanced to the League Cup semi-finals and the Conference League.