Ahead of Haas running a Godzilla collaboration scheme at the Circuit of The Americas, we caught up with the team to take a look at how a one-off livery on a Formula 1 car comes to life.
Formula 1 teams occasionally introduce special one-off liveries to provide unique exposure for brand partners during race weekends. For the upcoming United States Grand Prix at the Circuit of The Americas, Haas will feature a Godzilla-themed design on its VF-26 car to promote the movie Godzilla Minus Zero.
According to Francois Puentes, Motorsport Partnerships and Marketing Leader at Haas, any brand collaboration must represent a cultural fit with the racing team. The piece explores the collaborative design process required to bring these temporary car liveries to life on the track.
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