LIV Golf made professional golf seem more ordinary, less special, more like everything else in this show-me-the-money world.
In an opinion piece for Golf.com, the writer argues that LIV Golf fatally miscalculated golf's appeal by attempting to turn an inherently individual sport into a team-based spectacle. The column asserts that LIV Golf stained professional golf by making it feel ordinary and purely transaction-driven, ultimately failing to build a viable model.
The writer claims that high-profile players such as Phil Mickelson, Dustin Johnson, and Bryson DeChambeau diminished their standing by joining the Saudi-backed league. The article concludes that the sport may now see a necessary correction following LIV Golf's reported demise.
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