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Open and PGA Championship winner signs huge deal after losing £600K Masters windfall

One former Open and PGA Championship winne has ensured his iconic Masters tradition can continue with a new partnership…

Published: Thursday, 22 October 2026 at 11:08 AM
Open and PGA Championship winner signs huge deal after losing £600K Masters windfall
Key Things to Know
  • John Daly signed a multi-year partnership with Topgolf to host his annual Masters pop-up shop.
  • The move follows the demolition of the Augusta Hooters location where Daly sold merchandise since 1997.
  • Daly previously earned an estimated £600,000 ($780,000) from the Masters week pop-up tradition in 2024.
The Story in 60 Seconds

Two-time major champion John Daly has signed a multi-year partnership with Topgolf to host his traditional Masters pop-up shop. The move comes after the Augusta Hooters location, where Daly had set up shop during Masters week since 1997, was demolished following bankruptcy. Daly reportedly earned £600,000 ($780,000) from the merchandise tradition in 2024.

Under the new deal, Topgolf will also offer two signature ready-to-drink cocktails and exclusive merchandise at 55 venues across the country. Topgolf CEO David McKillips praised Daly as an icon who aligns with the company's fun, approachable image as the venue becomes the golfer's new tournament-week home.

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