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Why Is Max Homa Selling Coterie Diapers?

I’m going to take a break from talking about putters to talk about another one of life’s essentials: diapers. Diapers? You may be wondering why we’re talking about diapers on a site dedicated to golf. If so, welcome to the…

Published: Thursday, 22 October 2026 at 11:00 AM
Why Is Max Homa Selling Coterie Diapers?
Key Things to Know
  • Max Homa has partnered with baby-care company Coterie to promote equal parenting responsibilities among fathers.
  • The campaign encourages golfing dads to analyze their parenting with the same focus they apply to golf.
  • Coterie reported that mothers carry roughly 71 percent of household cognitive labor.
The Story in 60 Seconds

Professional golfer Max Homa has partnered with baby-care company Coterie to launch a new parenting awareness campaign. A father of two young children, Homa is using his social media platforms to encourage fathers to evaluate their parenting habits as diligently as their golf games.

According to Coterie, mothers handle approximately 71 percent of household cognitive labor. The campaign aims to encourage fathers to share domestic responsibilities more evenly, though the MyGolfSpy writer notes that some golfers may resist parenting discussions entering their golf space.

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