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Bears Care, Hallmark team up to auction pair of walk-on roles in ‘Holiday Touchdown: A Bears Love Story’

During the making of "Holiday Touchdown: A Bears Love Story," Hallmark partnered with Bears Care, the organization’s charitable arm, to add a special touch to the film that would benefit the Chicagoland community.

Published: Saturday, 17 October 2026 at 11:59 PM
Bears Care, Hallmark team up to auction pair of walk-on roles in ‘Holiday Touchdown: A Bears Love Story’
Key Things to Know
  • Bears Care and Hallmark partnered to auction two walk-on roles in an upcoming movie to raise charity funds.
  • Auction winners Carrie May-Borich and Phillip Salamone filmed their scenes at Halas Hall on July 17.
  • The movie scene mimics the annual Bears Care Gala and features coach Ben Johnson and tight end Cole Kmet.
The Story in 60 Seconds

Bears Care partnered with Hallmark to auction two featured walk-on roles in the movie "Holiday Touchdown: A Bears Love Story." Proceeds from the charity auction directly benefited Bears Care to support community programs in the Chicagoland area. Fans Carrie May-Borich and Phillip Salamone won the auction and attended the filming session on July 17 at Halas Hall alongside the movie cast.

The winners participated in filming a scene depicting the annual Bears Care Gala. While on set, May-Borich and Salamone met Bears coach Ben Johnson, tight end Cole Kmet, and Connie Payton, the wife of Hall of Fame running back Walter Payton.

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