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How much is a UFC title worth these days? With PPV gone, the reality is sinking in

UFC champions can no longer dream of pay-per-view riches. Now some, like middleweight titleholder Sean Strickland, seem to be feeling the sting of a harsh new reality.

By Ben Fowlkes · Yahoo

Published: Monday, 12 October 2026 at 10:36 PM

Key Things to Know

Ben Fowlkes examines the true financial value of holding a UFC championship in the post-PPV era.
UFC CEO Dana White dismissed recent contract and pay complaints from middleweight champion Sean Strickland.
Sean Strickland publicly criticized his earnings despite recently signing a new contract with the promotion.

The Story in 60 Seconds

Writer Ben Fowlkes analyzes the financial value of winning a UFC championship following recent pay disputes involving prominent fighters. UFC middleweight champion Sean Strickland recently expressed public dissatisfaction with his contract compensation, prompting UFC CEO Dana White to dismiss the complaints by citing Strickland's newly signed deal.

Fowlkes explores how the shift away from traditional pay-per-view points has changed earnings for champions. The debate over fighter pay comes alongside broader discussions concerning fighter compensation and roster departures across the UFC.

Read the full article on Yahoo

How much is a UFC title worth these days? With PPV gone, the reality is sinking in

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