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Hawks announce Amazon streaming deal at no extra cost to Prime members

The Hawks are giving local fans another way to watch their games, and those who already pay for Amazon Prime won’t need another subscription. The team announced Tuesday that its local broadcasts will stream exclusively on Prime Video for in-market…

Published: Tuesday, 20 October 2026 at 6:15 PM
Hawks announce Amazon streaming deal at no extra cost to Prime members
Key Things to Know
  • The Hawks partnered with Amazon to stream local games on Prime Video at no extra cost to subscribers.
  • Atlanta is the first NBA team to establish this specific type of local streaming agreement.
  • The streaming territory encompasses Georgia, Alabama, Tennessee, Mississippi, and South Carolina.
The Story in 60 Seconds

The Atlanta Hawks have announced that local broadcasts will stream exclusively on Prime Video for in-market subscribers at no additional charge. This agreement makes the Hawks the first NBA franchise to establish this type of local streaming partnership. The coverage applies to non-nationally exclusive games throughout Georgia, Alabama, Tennessee, Mississippi, and South Carolina, starting ahead of the team's regular-season opener against the Magic.

Over-the-air television broadcasts will remain available on Atlanta News First stations and Peachtree TV alongside the Prime Video streams. Broadcast veterans Bob Rathbun and Dominique Wilkins will continue their commentary roles as the franchise debuts a roster featuring Jalen Johnson, Luguentz Dort, Aaron Wiggins, and rookie Kingston Flemings.

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