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“Soft Like His Father”: NBA Fans Split as Bronny James Blocks Lakers Content Creator on IG Over Criticism of His Preseason Struggles

Shahin Ourian, a Lakers content creator, claimed that Bronny James had blocked him on Instagram. On Saturday, Ourian shared a screenshot to back up his claim.

By Avi Shravan · Sportskeeda

Published: Saturday, 17 October 2026 at 8:20 PM

Key Things to Know

Lakers content creator Shahin Ourian shared a screenshot claiming Bronny James blocked him on Instagram following performance criticism.
Social media reactions were split, with some fans defending James avoiding negativity and others calling the decision soft.
Lakers head coach JJ Redick acknowledged that James did not play well across his preseason appearances.

The Story in 60 Seconds

Lakers content creator Shahin Ourian claimed on Instagram that Bronny James blocked him following criticism of the rookie guard's preseason struggles. Ourian shared a screenshot to support his claim after the Lakers wrapped up their preseason schedule. Fans reacted with divided opinions across social media, with some criticizing James for blocking critics and others defending the move as eliminating distractions.

James struggled offensively during the preseason, averaging 2.2 points, 2.8 rebounds, 2.8 assists, and 2.6 turnovers on 25.0% shooting across five games. Following a 101-89 loss to the Warriors, Lakers head coach JJ Redick acknowledged James's difficult performances while noting his positive practice sessions.

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