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“The Belief Is in the Jersey Sales, Marketing and Name in His Back”: NBA Fans Scoff at Lakers Reportedly Genuinely Believing in Bronny James

Many expected LeBron James’ departure to also put Bronny James’ future with the LA Lakers in doubt.

By Advait Jajodia · Sportskeeda

Published: Friday, 16 October 2026 at 1:35 PM

Key Things to Know

NBA fans widely scoffed at reports that the Lakers hold a genuine basketball belief in Bronny James.
Dan Woike reported the Lakers plan to keep Bronny due to his work ethic despite LeBron James' departure.
Supporters argued on social media that the Lakers' commitment to Bronny is driven by marketing and jersey sales.

The Story in 60 Seconds

NBA fans on social media mocked reports that the Los Angeles Lakers genuinely believe in Bronny James following LeBron James' departure to the Philadelphia 76ers. Dan Woike of The Athletic reported that the Lakers remain optimistic about the 22-year-old guard's athleticism, length, and work ethic. However, many fans dismissed the claim, arguing that the franchise's commitment is primarily driven by marketing, jersey sales, and business interests rather than on-court ability.

Bronny enters his third NBA season after averaging 2.7 points and 1.1 assists across his first two years. His role faces further competition following the additions of guards Collin Sexton, Quentin Grimes, and Ziaire Williams. Furthermore, Bronny struggled during the preseason, averaging 2.8 points on 26.6% shooting alongside 3.0 turnovers in 17.5 minutes per game, including a scoreless outing in a 101-89 loss to the Golden State Warriors.

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