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Buffalo Bills’ WR Draft ‘Bust’ Finding Success in New Role

Keon Coleman is currently on pace to have he best year of his young career. Aside from the raw numbers, the advanced metrics show that Coleman is actually adding more value to the Bills by excelling as a role player…

Published: Thursday, 8 October 2026 at 12:54 AM
Buffalo Bills’ WR Draft ‘Bust’ Finding Success in New Role
Key Things to Know
  • Colin Richey argues Buffalo Bills wide receiver Keon Coleman is thriving after transitioning into a complementary offensive role.
  • Coleman has logged 217 receiving yards, one touchdown, and 10 first downs early in his 2026 campaign.
  • Advanced metrics place Coleman third in EPA per target and second in catch rate over expected entering Week 4.
The Story in 60 Seconds

Buffalo Bills wide receiver Keon Coleman is finding strong success in a supporting role during his third NFL season, according to writer Colin Richey. After struggling to live up to his status as the 33rd overall pick in the 2024 NFL Draft, Coleman has thrived in 2026 alongside veteran receiver DJ Moore and tight end Dalton Kincaid, recording 217 receiving yards and a touchdown early in the campaign.

Richey highlights that Coleman entered Week 4 ranking third in the NFL with a +1.13 EPA per target and ninth in total EPA among wide receivers. The writer argues that embracing a complementary role allows Coleman to provide significant value to quarterback Josh Allen rather than struggling as the team's top receiving option.

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