Growing the Game: Why there’s a huge appetite for Colts football overseas

The Indianapolis Colts are prioritizing international growth by expanding their reach and connecting with American football fans in London and Europe. Colts senior vice president of marketing Stephanie Pemberton highlighted the strong overseas appetite for NFL games, emphasizing how Midwestern values and Hoosier hospitality appeal to global audiences following previous games in Germany and the UK.

Team mascot Blue plays a central role in foreign engagement, with mascot program specialist Isaac Soares hosting specific pub activations such as the Blue Post in London. The Colts aim to align with NFL commissioner Roger Goodell's vision of expanding regular international fixtures.