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NFL cancels Juszczyk fine, sees he was pretending to drink juice, not beer

The NFL has rescinded the $14,926 fine it imposed on the 49ers' Kyle Juszczyk for what it thought was a distasteful celebration of chugging a beer.

Published: Wednesday, 7 October 2026 at 3:21 PM
NFL cancels Juszczyk fine, sees he was pretending to drink juice, not beer
Key Things to Know
  • The NFL rescinded a $14,926 fine issued to Kyle Juszczyk for his touchdown celebration.
  • The league acknowledged Juszczyk was simulating drinking a juice box rather than chugging a beer.
  • Juszczyk appealed the initial fine, which had been issued following a Week 2 win over the Dolphins.
The Story in 60 Seconds

The NFL has rescinded a $14,926 fine previously imposed on San Francisco 49ers fullback Kyle Juszczyk for an alleged unsportsmanlike celebration. The league originally penalized Juszczyk following a Week 2 victory over the Miami Dolphins, believing he simulated chugging a beer. However, the NFL withdrew the punishment after determining his gesture mimicked drinking a juice box.

Juszczyk, whose nickname is Juice, successfully appealed the ruling after defending the long-standing celebration and highlighting the juice box logo on his thigh pads. The controversy also prompted beverage brand Ocean Spray to sign Juszczyk to an endorsement deal, featuring a giveaway of 14,926 juice bottles.

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