NRL prepared to take drastic measures to keep the PNG Chiefs naming rights

The move would have ramifications across the entire competition.

By Magdalena Murdoch · Zero Tackle

Published: Sunday, 18 October 2026 at 4:57 AM

Key Things to Know

The NRL faces a potential naming dispute battle over the incoming PNG Chiefs franchise.
A legal defeat against New Zealand Rugby could create significant competition-wide scheduling issues.
New Zealand Rugby currently holds rights to the existing Chiefs rugby union franchise name.

The Story in 60 Seconds

The NRL is reportedly prepared to take drastic measures regarding the naming rights dispute surrounding the incoming PNG Chiefs franchise. A legal battle with New Zealand Rugby over the Chiefs moniker could trigger major competition-wide scheduling ramifications if the league fails to retain the name.

The incoming Papua New Guinea expansion side is currently embroiled in the trademark dispute with New Zealand Rugby, which already operates the Super Rugby franchise known as the Chiefs. The outcome of the contest could directly impact future league operations and scheduling.

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NRL prepared to take drastic measures to keep the PNG Chiefs naming rights

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