Peter V’landys’ bold new NRL project takes shape after Asia trip

The plans for an interactive NRL ‘theme park’ is beginning to ramp up.

By Leo Twemlow · Zero Tackle

Published: Wednesday, 28 October 2026 at 10:41 PM

Key Things to Know

NRL executive chairman Peter V'landys traveled to China and Hong Kong to advance plans for an NRL theme park.
The proposed project is planned as an interactive attraction dubbed 'NRL World'.
The initiative reflects the league's broader ambitions to grow its commercial and global footprint.

The Story in 60 Seconds

Plans for an interactive rugby league attraction dubbed 'NRL World' are gaining momentum following an official overseas trip. NRL executive chairman Peter V'landys traveled to China and Hong Kong to advance the development of the proposed interactive theme park project.

The venture aims to expand the brand and international footprint of the NRL through an interactive entertainment venue. The initiative marks the league's latest effort to explore innovative commercial opportunities and engage broader audiences outside traditional match environments.

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Peter V’landys’ bold new NRL project takes shape after Asia trip

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