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From ideation to execution, learn about behind-the-scenes details of international pop-up shop…

The Green Bay Packers are collaborating with the Kansas City Chiefs to launch a pop-up retail experience in Munich, Germany, from November 12 to November 14. Although neither team will play in Munich this season, the joint activation at FancyRosi Studio aims to connect with international fans ahead of the NFL's return to the country.
According to Packers director of retail operations Chrysta Jorgensen, the shop features curated team merchandise, including limited-edition Oktoberfest-themed items. Additionally, the team will host a Packers Huddle fan event on November 14 at Nachtkantine, featuring appearances by former players Randall Cobb and Scott Wells.
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