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Kylian Mbappe's attempt to explain a viral internet meme has triggered an escalating controversy in China, putting the Real Madrid forward's commercial partnerships and LaLiga's broadcasting relationship with the country under scrutiny. More than a week after the French superstar's…
Real Madrid forward Kylian Mbappe, his club, and LaLiga are facing an escalating commercial and diplomatic backlash in China after Mbappe described former leader Mao Zedong as "some guy, I think he's a Chinese dictator" while discussing an internet meme on a podcast. Despite public apologies from Mbappe, Real Madrid, and LaLiga, Chinese authorities and sports officials continue to maintain dialogue without an immediate resolution to the standoff.
The controversy has caused significant financial fallout, leading several Chinese brands, including Mengniu Dairy and Dongpeng Beverage Group, to terminate their partnerships with Mbappe. Additionally, state broadcaster CCTV has suspended its coverage of LaLiga fixtures, and streaming service Migu withheld Real Madrid matches from broadcast, placing LaLiga's €10 million annual Chinese media contracts under severe strain.
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