Early Monday morning, just before Media Day began, the Brooklyn Nets announced a “jersey patch” deal with Alibaba, the Chinese e-commerce giant headed, of course, by Joe Tsai… This deal differed substantially from other patch deals, which have gone for…
The Brooklyn Nets and Brooklyn Sports & Entertainment announced a strategic multi-year partnership with Alibaba ahead of Media Day. As part of the agreement, the Chinese e-commerce giant will serve as the team's jersey patch sponsor, featuring its name opposite the Nike logo on the jersey. Both the Brooklyn Nets and Alibaba are headed by Joe Tsai.
Beyond the jersey patch, Alibaba was designated an Official Technology and Cloud Partner of the franchise. Alibaba's cloud technology will integrate with the Nets' live game replay, in-game entertainment, and marketing initiatives to deliver immersive fan experiences at Barclays Center during the team's 60th anniversary campaign.
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