The NBA All-Star Game is coming to Phoenix in 2027, but Suns Owner Mat Ishbia appears to want the entire weekend to be remembered for more than the game itself.
Phoenix Suns owner Mat Ishbia is reportedly in talks with the NBA to offer over $1 million to the winner of the 2027 Slam Dunk Contest. The event will be held in Phoenix as part of NBA All-Star Weekend, with Ishbia aiming to significantly enhance the overall festivities.
The proposed seven-figure payout is intended to attract top-tier star players who have largely avoided the competition in recent years. Burn City Sports notes that Ishbia hopes to leverage the financial incentive to restore the event's prestige and create a memorable experience for fans.
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