Lando Norris makes big business move with investment in £500m hospitality company

Formula 1 driver Lando Norris has expanded his investment portfolio by taking a stake in UK-based ticketing and VIP experience platform Seat Unique. The McLaren driver participated in a £20 million funding round led by Nickleby Capital, investing via athlete venture capital group The Players' Fund. While Norris's specific investment amount and equity share remain undisclosed, the platform provides official access to major sporting and live events.

Seat Unique is targeting a £500 million valuation and £350 million in annual revenue within three years through strategic acquisitions and partnerships. The company holds ticketing rights for prominent venues including Wembley Stadium and Manchester's Co-op Live, alongside major upcoming events such as UEFA Euro 2028.