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Avram Glazer makes shocking statement about United’s success on the pitch – The Athletic

Avram Glazer has argued that Manchester United's commercial power is not dependent on success on the pitch despite the club's financial and sporting pressures.

Published: Thursday, 5 November 2026 at 9:30 AM
Avram Glazer makes shocking statement about United’s success on the pitch – The Athletic
Key Things to Know
  • Avram Glazer argued Manchester United does not depend on on-pitch success to maintain its commercial power.
  • Glazer compared United's commercial resilience to US franchises the New York Yankees and Dallas Cowboys.
  • United's commercial revenue fell by 4.8% to £317.3 million in the 2025/26 season.
The Story in 60 Seconds

Manchester United co-owner Avram Glazer argued that clubs of United's stature do not rely on on-pitch success to maintain commercial power. Speaking at Deutsche Bank's Sports Investment Conference in London, Glazer compared the club to the New York Yankees and Dallas Cowboys, noting their enduring global appeal despite extended trophy droughts. Sources indicated his appearance suggested openness to further investment opportunities.

The comments follow United's commercial revenue dropping 4.8 percent to £317.3 million in 2025/26 despite a third-place finish. Writer Red Billy argues Glazer's stance is less convincing amid recent revenue declines and United's on-pitch struggles under head coach Michael Carrick, whose side sits 17th in the Premier League.

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