New Aberdeen CEO sets ambitious goal as he lifts lid on Lutz Pfannenstiel talks

New Aberdeen chief executive Adrian Bevington has outlined plans to transform the Scottish Premiership club into a global brand and expand its international commercial reach. Bevington, who recently replaced Alan Burrows, highlighted the untapped potential of Aberdeen's worldwide fanbase and emphasized using digital platforms, marketing, and retail to build new revenue streams.

Bevington also confirmed his desire to retain sporting director Lutz Pfannenstiel, whose contract expires in the summer, following positive initial talks. Additionally, the CEO stressed the importance of returning to European competition for financial growth and global awareness, while pledging to maintain balanced media visibility alongside manager Stephen Robinson.